Off Page SEO for blogs – backlinking
If you’ve read the article about On-page SEO, then you’ve got some useful tips to optimize your blog. After you’ve set up the blog and optimized it for search engine ranking, it’s time to take a look outside your blog. It’s now time for the part of search engine optimization that sometimes is the hardest to go through with. The backlinking game! Look at it from an objective point of view, links to a websites means that people recommend the information or product on that website. People recommend good article on Facebook, tweet about the best restaurant in town, or the movie they just watched. So getting backlinks is crucial to tell Google that your blog has something that people like. What I meant with that this is the hardest part of SEO strategies, is that you’ll have to promote your blog so that other people find their way to your it.
How to promote your blog for free
- The first thing you should do is go over to Facebook and create a Fan page or a business/company page. Now you have a channel to reach people on one of the largest websites, even platforms, in the world.
- In your Facebook page you should leave some useful information to visitors, and don’t forget to optimize the content of your Fan page in exactly the same way you optimized you blog posts.
- Create a Twitter account. It’s easy to create one-two tweets every day if you’re passionate about your blog’s niche.
- You Tube is – like Facebook – one of the largest website in the world. Create a Channel with the same name as your blog, and start gathering videos about your niche. Also embed some useful videos on your blog, to build even more credibility.
- RSS-feeds are another useful tool to use. If you haven’t already a built-in RSS feed of your blog, you can easily create one with use of a plug-in to your blog. Submit this feed to sites like Feedburner.com etc.
- Search on Google for forums about your niche. Join that community and start to hang around. Get a feel of the forum, how do people post and interact with each other. Make a few comments without (!) promoting. Then you can start commenting and recommending your blog to the forum.
- Go back to the Google search you did earlier, and find some other blogs about your keywords and niche. Speed-read some posts and make a comment with a link to your blog in the signature field.
The list could continue for a long, long time but these are the most common ways, and also absolutely enough for you to get backlinks. You should look for the quality and strength of your backlinks rather than the quantity of them. If you establish a backlink from PR 3 page, which is worth more than a ton of unranked backlinks. Just the use of ten quality backlink can lead you to first place for your targeted keyword. The last, and crucial, thing I need to mention about this that you have to get “dofollow” backlinks. This is extremely important, because if you get a “nofollow” backlink to your blog, that backlink won’t help you to increase your ranking. Not even the slightest, so be sure of what backlinks you are getting before you even bother working to get one.
How To Increase backlinks from to your blog by posting
Get a social widget from the WordPress plug-ins directory, and connect that plug-in to your Facebook Fan page, Twitter, You Tube and every social sharing site you’re connected to. Whenever you are publishing a new post, the plug-in will “buzz” the other sites and share to the world that your new post is published! This will add even more credibility, and even better is that this will help people share your fascinating posts with their friends. And so the backlink wheel with organic traffic has started to roll.
On-Page SEO for blogs
The road to high ranking in search engines starts with keywords research. Google Keyword Planner will help you on the way, but you’ll also have to get additional data. To get that you can use Traffic Travis. There are many software’s available for this, but I’m hooked up with Traffic Travis. Let me tell you why, they are easy to use. And they have a free edition which is perfectly enough to begin with, even though the upgraded version is more comfortable. Besides, the upgrade is much cheaper than most other tools that at least I have seen. Your blog is now ready to be search engine optimized. After the research is done, write down the keywords you’d like to rank for. Then move on to create a blog, simple as that. Be particular to have at least one of your main keywords in the title of the blog, as this is your H1-tag. This is very important! Write three blog posts, containing between 0,5%-4% keyword density. This only means that in context to the rest of your posts you should have your keyword/-s coming up at the level these percentages. Actually 4% is very high, considered to SEO basis. To be safe, don’t have more than 1% of density. The posts should also have keywords in their titles, this is also very important. If your posts contain any images, be sure to fill the alt-tag of the image. A search engine can’t watch an image, obviously because it is a machine. It only can read the title and alt tag of it. For that reason, this is major. The title tag is usually already filled, but you should rename it so that it contains a keyword, the same is advised for the alt-tag. I know that it seems to be very many things to think about right now, but these are all very basic things. A little tip is to write the posts before, maybe in Microsoft Word or just Notepad. When you’ve finished writing, you evaluate the text and edit some words to contain keywords where it is natural.
Linking to authority websites and internal pages
When I look for authority sites in my niche, I usually just Google one of my main keywords and take a look at the first page rankings. Then I visit between 5-7 of the first page rankings, and speed-reading their posts or articles. If they have something valuable to say (they should – as they are on top of Google!), you link to 3-5 of these sites to through contextual linking in you posts. This means you find relevant words in your posts, highlights them and link the word to the authority site. To be a bit sneaky you choose the post that will be last on the page, as the links are not noticed by as many people as you don’t really want them to leave your page. But Google will think that your site is valuable as you link to highly targeted web pages.
I know that internal linking is almost impossible if you’ve just started a blog, but rather soon you’ll be able to have more than a page with blog posts. When the opportunity to create a stand-alone page, you should use that to create links between the different pages on your blog. Even these links should be contextual, and only use words with relevance to the subject on the page you’re linking to. What these internal links are doing is that they bring more dynamic to your blog. It basically makes your blog look as a unit, instead of randomly picked pages. Also, you will get visitors to click on these links to read another article on your blog. You can probably see the value of doing on-page optimizing on your blog. As Google change their algorithm to serve their users better, you get double the award if you do these things right. Not only are you climbing the rankings, but also get visitors to stay, as they feel you have something valuable to say. Combine these on page SEO strategies with the off page SEO strategies for optimal results on search ranking.